Europe's premier luxury car rental destination
Part of Leader Group Europe, we've been setting the standard for premium car rentals since 2018. Our mission: to provide access to the world's finest vehicles with unmatched service and complete transparency.
Europe's premier luxury car rental destination
Part of Leader Group Europe, we've been setting the standard for premium car rentals since 2018. Our mission: to provide access to the world's finest vehicles with unmatched service and complete transparency.
Backed by Europe's largest luxury car fleet supplier
Ocars is part of Leader Group Europe, the continent's largest luxury car fleet supplier with 70+ ultra-luxury vehicles. This unique position allows us to offer not just our own premium fleet, but also curated access to the finest vehicles from our trusted partner network.
Our deep industry relationships and unparalleled expertise ensure that every vehicle meets our exacting standards, giving you confidence in every rental.
70+
Own ultra-luxury vehicles
500+
Total premium cars
200+
European locations
6+
Years of excellence
What drives us
Four core principles that guide every decision we make.
Trust & Transparency
Real photos, honest descriptions, and transparent pricing. What you see is what you get.
Excellence in Everything
From the vehicles we select to the service we provide, we never compromise on quality.
Customer First
Every decision we make starts with one question: how does this benefit our customers?
Premium Standards
Only the finest vehicles from the most reputable providers make it into our selection.
Our journey
From 15 cars in Madrid to Europe's most complete premium selection.
2018 — Marbella
Ocars began on the Mediterranean coast with a private fleet of 25 luxury cars. A small operation, built around one idea: refined travel for clients who expect more than a rental.
2019 — Paris & the Riviera
Our service quietly expanded to Paris and Nice, bringing Ocars to the heart of European elegance. Each city added depth, character, and new icons to our collection.
2020 — A Circle of Trusted Partners
We began forming a selective network with Europe's finest luxury providers — a closed circle chosen for discretion, standards, and shared values. This unlocked vehicles rarely available to the public.
2021 — A Growing Presence
Ocars surpassed 100 premium vehicles across 50 destinations. Still boutique in spirit, but now a recognised name among Europe's high-end travellers.
2023 — The Ocars Platform
We introduced a seamless digital experience that brought our entire curated selection into one place — intuitive, elegant, and designed around the modern luxury customer.
2024 — The European Standard
With over 500 cars in 200+ locations, Ocars has become Europe's most complete luxury car offering. Not built overnight — shaped carefully, year by year, city by city.
Driven by passion, powered by expertise
Our team combines decades of experience in luxury automotive, hospitality, and technology. We're car enthusiasts who understand that renting a premium vehicle is about more than transportation—it's about the experience.
From our fleet managers who personally inspect every vehicle to our customer service team available 24/7, we're united by one goal: delivering the finest luxury car rental experience in Europe.
Get in touch50+
Team members
5
Countries
10k+
Happy customers
4.9
Average rating
Experience the difference
Join thousands who've discovered Europe's finest collection of luxury and performance vehicles. Your perfect car is waiting.